Ugly but good.

Ugly but good.

Over 402 metric tonnes of cosmetically imperfect cannabis and cannabis byproducts are wasted in Canada each year.

What we do with it 👇



Of cannabis grown in Canada is wasted annually. That's 402 out of the 454 metric tonnes produced per year.



Litres of water wasted by not recycling 402 tonnes of plant product. Click here to check out what that amounts to.


eKilowatt hours (kWh) wasted by not recycling 402 tonnes of plant product. Click here to check out what that amounts to.

We rescue this fresh & cannabinoid-rich cannabis whose only crime is being a little off-size, off-colour, a little ugly or a little overproduced, and gift it back to you—for free. It's our way of co-creating a little less waste in the world with all of you. 💙🤗

We will never sell you ugly but good cannabis. But we can and will gift you free products with your orders.

100+ years ago, communities using this plant as a sacrament consumed their entire harvest regardless of size, shape or superficial beauty of their crop.

People understood that a small flower was as potent as a large one, a misshapen bud as cannabinoid-rich as any other. Today, demand for aesthetic perfection & homogeneity in cannabis makes whole-grow selling impossible for growers. 402 tonnes, or 86% of the 454 tonnes grown in a year, are wasted annually in a variety of loosely regulated ways because weed doesn’t meet these arbitrary standards.

When you put that alongside the surplus created when our partner growers have a better-than-expected growing season, you end up with an awful lot of flower that's destined to go to waste. Leaving 886.3 thousand  pounds of plants in a completely unusable state makes the already difficult business of growing nearly impossible.

This highlights the fact that growing cannabis is a very waste-heavy process. And with those numbers only expected to grow since Canada legalized recreational marijuana next, it raises the question: what happens to all that waste?

Currently, nothing; it just gets destroyed.

The only method ever prescribed in regulations is called the kitty litter method, referring to the Marihuana Medical Access Regulations (MMAR), the first iteration of the country’s medical cannabis system which recommended blending any cannabis waste with water and then mixing it with cat litter to mask the odour before throwing it out.It's not like there's one prescribed and regulated method, either; the industry relies on a variety to dispose of cannabis waste. Everything from incineration, to shipping it or transporting it to municipal landfills, municipal compost facilities—the whole idea is that you’re required to make it unusable.

All of this left over product could be used to make clothing, feed animals or producing construction supplies. The stalk could be used as a reinforcer for cement, another use of hemp fiber, or could be used as insulation. One of the main things many people who grow for personal use do is juice the leftover plant. Or use it for a variety of extractions, isolates, and even as an ingredient to make butter out of.

While there are a number of practical uses for cannabis byproducts, the Canadian government is taking a hardline approach to things right now. There are myriad opportunities for products derived from cannabis "waste," we just need to get there.

Key facts and figures: Water usage. 💦

Water wasted in the growing of those 14,180,128 oz (401,297.6224 kgs) amounts to enough water for:

  1. 2,292,060 loads of laundry in a front-loading machine, or 1,146,030 loads in a top-loading machine,
  2. 5,157,134 showers with reduced-flow showerheads,
  3. 6,446,417 dishwasher cycles,
  4. 32,232,084 handwashes, or
  5. 2,062,853,327 cups of coffee

Cannabis water usage assumptions.

  • 1 plant = 1 oz = 0.0283 kg
  • 1 plant = 4 gallons of water = 18.184368 litres
  • 402 tonnes of plants wasted = 14,180,128 1-oz plants wasted = 401,297.6224 kgs of plants
  • 14,180,128 plants wasted * 4 gallons of water = 56,720,512 gallons of water to grow plants wasted = 257,856,665.839104 litres of water wasted

Canadian water usage statistics.

  • One load of laundry uses about 225 litres of water. A front-loading washing machine uses 40 to 60 percent less water than a top-loading washing machine.
  • A five minute shower uses 100 litres of water, but a five minute shower with a reduced-flow showerhead uses less than half of this.
  • One dishwasher cycle uses about 40 litres of water, and hand washing the dishes uses about 35 litres of water.
  • Leaving the tap running while you wash your hands uses about 8 litres of water.
  • 1 cup of coffee needs 0.125 litres (125ml) of water

Key facts and figures: Energy usage.

Energy wasted in the growing of those 14,180,128 oz (401,297.6224 kgs) amounts to enough energy for:

  1. 3,581,343 years of charging your laptop,
  2. 26,799,969 full Tesla charges with a mid-high range 75 kWh battery pack,
  3. Providing over 180,512 low-income Canadian households with free energy for a year (assuming they use as much energy as the average Canadian household, which they do not), or
  4. 1,004,998,847 years of fully draining and charging your average smartphone every single day

Cannabis energy usage assumptions.

  • 141.7475 kWh = 1 oz of plants = 0.0283 kg of plants
  • 141.7475 kWh * 14,180,128 oz of plants wasted = 2,009,997,693.68 kWh wasted

Canadian energy usage statistics.

  • Charging your laptop will use about 72 kWh per year
  • On average, 75 kWh to fully charge a Tesla
  • The average Canadian household uses 11,135 kWh per year
  • If you fully drained and recharged your phone every day, then over the course of a year you would have to feed it about 2,000 watt hours, or 2kWh